Team Soak Rochford
The Power of Colour and How to Choose Shades That Sell
Why the shades you choose matter more than you think
In our world of cosmetic creation, colour does more than just look pretty. It helps shape how customers perceive your products, connect with your brand and make buying decisions.
From eye-catching bath bombs to soft pastel soaps, your colour choices play a key role in how your products stand out and sell.
Colour and first impressions 🎨
Colour is often the first thing someone notices about a product, especially when scrolling online or browsing a craft fair. Bright, bold shades tend to grab attention, while muted tones can suggest calm or luxury.
Think about what you want your product to say at first glance, and make sure the colour reflects that message clearly.
Picking colours with purpose 💪🏼
When choosing colours, it helps to start with your customer in mind. Who are they, and what kind of feeling are they looking for? Soft lavender tones may appeal to someone seeking relaxation, while neon pinks might suit a fun, youthful vibe.
Take inspiration from mood boards, seasonal palettes or even customer feedback to guide your decisions.
Staying consistent with your brand identity 📝
If you sell a range of products, keeping your colours cohesive can help strengthen your brand. Using complementary shades or sticking to a certain style, like earthy tones or playful brights, makes your collection feel more polished and professional.
Our non-bleed pigments and mica powders give you full control over colour intensity, so you can fine-tune every batch.
Testing and adjusting your shades 🧪
What looks good in a mixing bowl might dry differently in your final product. Always test small batches before committing to a colour across your range.
Try viewing your products in natural light and alongside packaging to see how everything works together, and keep notes on what sells best.
Giving your colours staying power 🌈
No one wants a bath bomb that leaves a messy ring around the tub, so choose the right pigments to ensure your colours are vibrant but clean, especially in water-based products.
Get started with us
Want to experiment with colour in your next batch? Browse our range of vibrant pigments and powders, then visit our YouTube channel for all of our latest tutorials. The video below is a great place to start.