Make Your Brand Shine This Summer with Simple Marketing Tips

Boost visibility and connect with your customers with these marketing moves

Marketing doesn’t have to be overwhelming or expensive. Sometimes, a few small changes are all it takes to get your brand in front of more people. 

If you’re looking to boost sales, grow your audience or build stronger connections with your customers this summer, here are some easy ways to get started.

Refresh your photos for summer ☀️

Seasonal photos help your products feel new and exciting. Even just updating your website or Etsy thumbnails can make your whole range feel fresh.

Try shooting your bath bombs or soaps with brighter backgrounds, natural light or summer props like citrus slices or fresh flowers. 

Share behind-the-scenes content 📷

People love seeing how things are made, especially when the processes are as fun as ours.

Take a few quick snaps or short videos while you are mixing colours, pouring soap or labelling products. Share these on Instagram, TikTok or on your Facebook Stories to build trust and keep your followers engaged. 

Offer limited edition scents or bundles 🛍️

Create a sense of urgency with a summer-only fragrance or an exciting bundle. These limited-edition offerings give customers a reason to shop now, not later.

For example, group together your bestselling pink and orange bath bombs as a “Sunset Soak Set”. 

Make the most of your mailing list 💌

Email marketing is still one of the most effective ways to drive sales, so send a simple email once or twice a month with new products, restocks, or a behind-the-scenes update. 

Not sure what to say? Start with what you are currently working on, and link to your latest products or social posts.

Use colour to catch the eye 🎨

Bright, joyful shades naturally draw attention in the summer months. Think corals, yellows, oranges and neons.

Use our non-bleed pigments or mica powders to help your products pop online and in person. You can also pair your colours with yummy, fresh scents to create that full seasonal experience.

Get started with us 🤗

Looking to make your products shine this summer? Browse our pigments, fragrances and moulds to bring your seasonal ideas to life, or head to YouTube for tutorials and inspiration. 

The video below is a great place to begin.