Packaging That Pops: Easy Ways to Stand Out This Summer

Give your products the packaging they deserve with these tips

Want your products to stand out on the shelf, in your online shop or in a customer’s unboxing video? Well, strong packaging can make all the difference. 

You don’t need to go full luxury. A few thoughtful changes can take your brand from homemade to high-end in seconds. Here’s how to do it.

Keep It Cohesive 🎨

When all your labels, wraps and tags follow the same style, your brand looks instantly more polished. Stick to the same colour palette, fonts and layout across your full range.

Cohesive packaging builds recognition and shows you’ve thought through the details.

Make a Strong First Impression 👀

Your packaging is your product’s first impression. Whether it’s shown in a reel, sits on a shelf or arrives in a customer’s post, it needs to catch the eye fast.

Clear labels, bold names and neat finishes help your products feel trustworthy and professional. A little colour contrast or a fun label shape can go a long way.

Add a Personal Touch 💖

Thoughtful extras help your customer feel valued. Try a handwritten thank-you note, a small sticker with your logo or a stamp on the packaging sleeve.

These little moments don’t take much time but leave a big impression. They also help build a more personal connection with your brand.

Choose Practical Materials 🛠️

Pretty packaging still needs to do its job. Choose wraps, bags and containers that protect your product, especially in summer heat or during delivery.

Paper wraps, kraft boxes, glassine bags and sturdy jars all strike the balance between style and function. Avoid packaging that sticks, melts or warps over time.

Label with Confidence 🏷️

Your label should clearly show what the product is, its scent or purpose, the weight and key ingredients. Keep fonts easy to read and layouts clean.

Clear labelling builds trust and saves you from having to answer the same questions. 

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Join Our Facebook Support Group 🫱🏼‍🫲🏾

Want feedback on your packaging or labels? Head to the Soak Rochford Support Group on Facebook. 

You’ll find friendly makers, helpful tips and real support from Jay and the community whenever you need it.