Advice for Marketing your Business

You’ve built your business, now make sure people know about it!

You could have the best business in the world, but if no one even knows you exist then all of your efforts are futile.

Make sure that you’re giving your business the recognition it deserves by shouting about what you offer from the rooftops.

Here are our top tips for marketing your business.

Know your audience

This is perhaps one of the most important parts of marketing your business because what you share isn’t ultimately about what you want to say, it’s about what your audience needs to hear.

So, build a persona. How old are they? What’s their gender? Do they have a family? What kind of job do they do? What are their interests?

This will help you to understand who is going to buy your products and therefore what content you should be sharing to get their attention.

Develop a USP

Why should your customers come to you instead of someone else? Do you offer freebies with each purchase? Do you have fragrances that no one else has?

Your USP (Unique Selling Point) will create a loyal customer base that want to continue shopping with your brand as they can’t get those specific details from elsewhere.

Understand the effort that’s needed

When it comes to marketing your business, it’s important to know how much time and effort is needed to make marketing worthwhile.

For example, you can’t just post on Instagram once a week and hope for the best. You need to have a strategy in place that has had a lot of thought go into why you’re doing what you’re doing and what you want to achieve.

It’s not an easy feat, but it should become easier to manage the more you try and develop a consistent workflow.

Have confidence in yourself and your business

You need to be your own biggest cheerleader! Knowing that you have a lot to offer and that you CAN do this is going to take you so far.

And if you struggle to think that way, fake it ‘til you make it!