Last-Minute Preparations for Halloween

We’re in the midst of spooky season and the big day is fast approaching

As cosmetic creators, it’s really important that we lean into the holiday seasons to offer exciting and limited edition products.

We’ve got to admit that Halloween is one of our favourite times of the year as there’s so much to do with the theme. Here’s how you can get ready for the big day.

• Create New Products

Pique the interest of your customers by designing creations that are Halloween related. This will provoke a sense of excitement and urgency as they won’t be found during the rest of the year!

• Start a Countdown on Social Media

Provoke intrigue in your social media audience by starting a countdown for Halloween. Tease special offers or products that will be offered to make sure they come back.

Have a unique haul of products to sell on the day, or even set up a discount code for everything spooky for that day only.

• Book a Stall at Local Events

Get back into the real world and attend your local craft fair.

It’s that time of year when people start to wrap up and attend seasonal events, so take advantage of the weekend and get your spooky products in front of the foot traffic.