What Can Change During the Summer Months for Creators

How the next season can change your working habits

When the warmer weather arrives, it can cause a serious change-up in the way cosmetic creators work. From how you work to what you create, there are a few things worth bearing in mind. 

Here are a few differences you can expect and how you can take advantage of them:

Difference 1: People are less likely to bathe

Advice: Make products that can be used in the shower, not just the bath. For example, use the liquid soap assessment to make shampoo, the whipped soap assessment for shaving cream and the body scrub assessment as an exfoliator. 

Difference 2: People are spending more time outside

Advice: Attend local craft fares to get in front of potential customers as they choose to get out and about more often while the weather’s nice. 

Difference 3: Customers spend less time browsing 

Advice: Use the downtime to take a look at your stock, branding and marketing to see where you could make improvements. When you’re busy keeping up with orders, it can be really difficult to take a step back and look at your business as a whole. So, take this opportunity to see if any area of your business needs your attention so that you can attract new customers.