How to Promote Your Products Ahead of Christmas

Here are five ways you can start spreading the word about your business before Christmas

With Christmas just two months away, it’s definitely about time to be thinking about your sales strategy ahead of the big day, if you haven’t already.

Unfortunately, small businesses can’t rely on the Field of Dreams’ method “if you build it, they will come”. If you build it, you have to consistently scream about it from the rooftops so that people know about your products. 

Here are five ways to promote your products ahead of Christmas that don’t actually involve any physical screaming…

Start Teasing New Creations Early

Get your customers excited for what’s to come by teasing them with festive products they can anticipate. 

If you’re bringing back bath bomb advent calendars or have some brand new creations to launch, start hinting them to your customers now so they’re ready to purchase when they become available. 

Attend Local Fairs

People buy from people, especially when they get to develop an emotional connection with a small business owner who puts so much time and effort into their products.

So, let your customers get to know you! Attend local events, fairs and markets to get your name out there and meet with potential buyers.

Use Social Media

Places like Instagram and TikTok are all about showcasing unique content to people are are most likely to be interested in them. All of our Soakies’ designs are so beautiful, that they’re perfect to use to promote your business.

Don’t be afraid to shout about your product range to those most likely to be your customers.

Word of Mouth

Let your friends and family know about the products you’re going to be promoting during the Christmas period and ask them to keep you at the forefront of their minds whenever they find themselves discussing presents.

Try Advertising

This year, put aside a budget for advertising. From your local newsletter to Facebook ads, it’s worth casting out your net to a wider audience to try and reach new people who might not already be aware of what you have to offer.