Where to Find New Customers for Your Business

Here are 5 places to reach a whole new audience  

To grow your business, it’s all about putting yourself out there. Because how many new customers can actually exist in your comfort zone?!

So, if you’re looking to expand your audience, try the following places to shout about your products and find new customers for your business: 

Friends and Family

Word of mouth is one of the most powerful yet underrated methods of spreading the word about your business as potential customers are much more likely to trust the opinions of people they actually know. 

Make sure your friends and family are aware of what products you offer so they can be ready to slip it into conversation whenever the topic arises. Also, consider giving them some products to try themselves so they know what they’re talking about!

Facebook Groups

There are several ways that you can use Facebook groups. Join one in your local area to promote your products to those in your community, join one for other creators to learn how you can support each other or even create your own. 

Just take a look at our Soak Rochford Support Group of over 4,000 members to see how effective they can be. All it takes is resilience, consistency and determination!

Craft Fairs

This one always sounds scary at first, but once you’ve done one they become much less daunting and can actually be quite fun!

Practice will make perfect when it comes to which products to take, how to display them and what your sales pitch should cover. You might also meet some like-minded individuals to connect with.

Social Media

If you’re not on social media already, what are you waiting for?! This is a great place for you to promote yourself, your business and your products exactly how you want to.

First, think about where your target audience is most likely to be, then create your content specifically with that platform in mind. For example, if your customers are mostly females over the age of 40 who have a family, you might be better off looking at Facebook advertising instead of TikTok. 

Keeping your efforts concentrated for a start will help you to avoid feeling overwhelmed and burnt out.

Local Newsletters

Most towns and villages have their own newsletters that offer advertising space for local businesses. Consider sharing an attention-grabbing advert in here to reach people in your community.

You could even offer a unique, 10% discount code for first-time purchasers who discover you because of the newsletter (e.g. NAMEOFNEWSLETTER10) so that you can keep track of how effective this channel is.