How to Get Prepared for Easter

Here are 5 ways you can be reactive to the upcoming holiday

Easter is a well-loved holiday by many people: those who are religious, those who are desperate for the bank holiday break or those who just love the amount of chocolate that comes with it.

Consider creating a range that reflects this special time of year so that your customers can treat themselves to a limited-edition product. Keep reading for five ways you can incorporate Easter into your designs…

Easter Moulds

We have over 400 moulds on offer and 16 of these are specifically dedicated to Easter. We have moulds in the shape of eggs, chicks, bunnies etc that can be used to create bombs, soap and more. 

Practise with Pastels

A recurring theme for Easter products is the beautiful pastel colours, such as pinks, yellows, blues and greens. So, even if you’re a neon advocate, maybe try toning down your colours, specifically for these designs, to see how your customers react.

Choose the Right Scents

We have such a wide variety of fragrances to choose from, which we know our customers absolutely love, but some are much more relevant to this time of year than others. 

Although scents such as Coco Cabana and Passionfruit Martini are firm favourites, these could potentially be a bit too overpowering for Easter designs. Instead, opt for softer, more delicate fragrances such as Baby Powder and Dazy Flower.

Attend Local Fairs

As the weather begins to brighten, your customers are more likely to be spending a lot of their time out and about. 

So, if you’ve never attended a local craft fair before, maybe consider getting amongst the other Easter stalls and catch your customers in a shopping mood. It’s also always great to get to know the face behind a business!

Promote on Social

Make sure your followers know that you’re launching a new range of limited-edition products they can soon get their hands on. 

Use images, videos and stories to showcase your new creations and keep reminding them how they can purchase from you!