Preparing for 2024: Expanding Your Product Range

Allow your customers to fall in love with your business all over again

A new year is the perfect time to decide where you want your business to go in the next 12 months. One way to reach new customers, pique the interest of your current audience and bring some variety to your creative process is to expand your product range. 

Here’s our advice on how to do this. 

Make-Your-Own Kits

We have 12 Make-Your-Own Kits available, 6 of which will give you an insight into what it’s like to own that assessment: Jelly Soap, Body Butter, Liquid Soap, Soap Sponge, Soap Bar and Whipped Soap.

Purchase this easy-to-follow kit that comes with all the ingredients, tools and instructions you need to create the final product to see if you’d be interested in purchasing the complete assessment.

Speak to Your Customers

If you’re not sure about what other products your customers would like to see in your range, ask them! Use poll stickers on Instagram, send them a questionnaire via email or chat with them face-to-face the next time you see them.

Practise Makes Perfect

When introducing new products to your range, make sure you have mastered the design and the quality of the product before making it available to customers. Use them yourself, gift them to your friends or even give samples to your current customers in return for honest feedback.

Only when you’re happy to have your brand’s name associated with the product should you start making it available to purchase.