Why People Can’t Get Enough of Bath Bombs: Discover the Benefits

There’s an increasing focus on self-care and taking time out of the daily grind to recharge, and bath bombs fit this lifestyle change perfectly. The market is expected to see consistent growth over the next ten years, with a projected compound annual growth rate (CAGR) of 7.2%. 

With that in mind, if you’re thinking about expanding your business to sell bath bombs, we’re exploring how they work and why they’re so popular!

What does a bath bomb do?

Bath bombs are a one-use, scented beauty product that fizzes and dissolves in the bath. The scent and colours remain in the water, creating a sensory experience designed to help you relax and unwind. Bath bombs come in all shapes and sizes, depending on the moulds used. A common shape is the sphere, but more creatives are exploring unique designs to create fun and novelty gifts. 

Bath bombs and fizzers are the same thing!

What makes them fizz? It’s a simple matter of science. When the baking soda and citric acid are submerged in water, it begins a chemical reaction that dissolves the bath bomb over the course of a few minutes. 

What are the benefits of a bath bomb?

Want to communicate to your customers the benefits of bath bombs? See our benefits below and discover why these are a must-have addition to your beauty product range.

Boost your mood

For many, a bath is a chance to unwind and de-stress after a long week. It’s an affordable and fun way to add wellness to our week and a great mood booster. 

Get the spa experience at home

With the right fragrance and ingredients, they can transform a regular bath into a spa-like experience. It offers a taste of luxury at home (without breaking the bank).

Hydrates the skin

Love that soft, smooth skin feeling after bathing with a bath bomb? That’s due to a combination of hydrating ingredients. Apricot kernel oil is particularly good at locking in moisture and leaving skin smooth to the touch. 

Long-lasting scent

The scent can stay in your bathroom (and on your skin) for a long time, which can have an uplifting effect on your mood. There’s nothing nicer than stepping into the bathroom hours later and being hit with an ultra-relaxing or invigorating aroma. It’s an affordable way to enjoy aromatherapy. 

They’re fun

Life can be pretty serious sometimes. But popping a colourful, fizzing bath bomb into hot water can be a joy to watch and experience. 

Great gifts

Whether a treat for oneself or a gift for a loved one, bath bombs are an affordable gift that can appeal to a broad audience. A perfect stocking-filler for Christmas, a novelty birthday treat, or a pick-me-up gift for someone that needs a bit of TLC.

Start your bath bomb-making venture with Soak Rochford

We provide a supportive community, so you won’t just find all the moulds, ingredients and scents for your bath bombs; you’ll also have access to tips and guides to help you create products that fly off the shelves.